Google has announced plans of parlaying its online advertising network into a unified platform that includes traditional media types. In addition to Google AdSense placement, they will soon be able to deliver advertiser messages via print, radio, television, streaming media, podcasts, Google Video, and probably holograms.
With Google stock trading down after announcements of slower than expected growth, I think they should just get it over with, buy Microsoft, and make their ads an integral part of the Windows OS.