Comments on: Advertising in RSS http://aaronmentele.com/2006/04/27/dont-question-the-machine/ personal blog of Aaron Mentele, web developer and partner at Electric Pulp Sun, 22 Jan 2012 21:00:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aaron Mentele http://aaronmentele.com/2006/04/27/dont-question-the-machine/comment-page-1/#comment-76 Aaron Mentele Fri, 28 Apr 2006 15:03:03 +0000 http://charisma18.com/2006/04/27/dont-question-the-machine/#comment-76 <p>I hear you Marshall, but you're describing a specific ad type. Newspapers would subhead this as "paid advertising" to help separate advertorial / editorial content, and that makes sense.</p> <p>My suggestion to get the "adv" label out stems from a basic concern: the world will be able to filter their RSS, and they will. And that, my friend, means no more guaranteed delivery.</p> <p>Thanks for your comments Marshall - I appreciate your visit. </p> I hear you Marshall, but you’re describing a specific ad type. Newspapers would subhead this as “paid advertising” to help separate advertorial / editorial content, and that makes sense.

My suggestion to get the “adv” label out stems from a basic concern: the world will be able to filter their RSS, and they will. And that, my friend, means no more guaranteed delivery.

Thanks for your comments Marshall – I appreciate your visit.

]]> By: Marshall Kirkpatrick http://aaronmentele.com/2006/04/27/dont-question-the-machine/comment-page-1/#comment-72 Marshall Kirkpatrick Fri, 28 Apr 2006 14:30:33 +0000 http://charisma18.com/2006/04/27/dont-question-the-machine/#comment-72 I disagree with you about designating something as advertising. Look at the example of the ad I wrote about in the post you linked to above. It was an ad for OurMedia.org in a search feed for my name. I spend a second or two looking for my name in the text, were it not for the quick ADV prefix at the opening of the text I might have spent more time looking for my search term and would have gotten frustrated by the experience. As it is, the advert delivered as a unique item in the feed was clearly marked and of sufficient interest that I read it. No one needs to apologize, but making it evident that it is a different type of animal from the other feed items is just helpful, honest and nice. I'll still read your ad, heck I'll click on it if you're nice to me! I disagree with you about designating something as advertising. Look at the example of the ad I wrote about in the post you linked to above. It was an ad for OurMedia.org in a search feed for my name. I spend a second or two looking for my name in the text, were it not for the quick ADV prefix at the opening of the text I might have spent more time looking for my search term and would have gotten frustrated by the experience. As it is, the advert delivered as a unique item in the feed was clearly marked and of sufficient interest that I read it.

No one needs to apologize, but making it evident that it is a different type of animal from the other feed items is just helpful, honest and nice. I’ll still read your ad, heck I’ll click on it if you’re nice to me!

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