Stefan just pointed me to a wired news article about Gannett turning to crowdsourcing to help build online content.
As an early online manager for a Gannett newspaper, I can feel the collective groan of the journalists. Being told their work is going to live next to amateur content won’t sit well for most.
Internal sentiment aside, this is a great move. Gannett has been losing ground online since I left, I mean, since 2000. It’ll be interesting to see if they can re-engage their audience.