On either coast this week were two “it” events in the realm of interactive marketing / technology. In NYC is ad:tech. San Fran is hosting the web 2.0 summit.
I’ve had to experience ad:tech vicariously through a business partner this year and the web 2.0 summit through readwriteweb coverage, but it strikes me how vastly different the ideas coming out of these conferences are (in respect to where the Internet is going).
Both events bill themselves as premier gatherings for those interested in interactive marketing / technology, but I think you’d get beat up if you used the phrase “the web as a platform” at ad:tech, and talk of applying predictive models to email marketing campaigns would clear the room at web2con.
There is, of course, a common denominator at both events. Google is a major sponsor of each.
One Response to “More conferences I’m not attending”
[...] I recently got back from Ad:Tech in New York. It’s pretty much a who’s who of interactive marketing, with everybody from Google to the leading affiliate networks present and accounted for. Interactive marketing means different things to different people. To make things a bit easier, today we’ll define interactive marketing as traffic generation, affiliate networks, statistical tracking, and general online advertising. In all, there were about 250 booths. [...]