With a 25% drop in stock value over the last two years alone, it’s safe to say the mantra “content is king” hasn’t made the leap to Gannett’s online products. An email from an old friend at Gannett (I was an online manager there back in the day) tells me tonight, though, that the phrase is still used in wide rotation (at the corporate level – leave my local newspaper out of this.)
Since nobody reads them any way, I won’t launch into another post about Gannett’s digital publishing efforts. I will say this, though, content isn’t shit if your distribution channel is broken. The entire newspaper industry needs to spike its web strategy before using the “content is king” phrase ever again.
As an alternative, maybe it could test-drive the phrase “accessibility is king” for a while. Maybe even “craigslist is king.” Newspapers could learn a lot from a widely accessible site that develops none of it’s own content.
Was that mean? Maybe I need to start posting in the morning when I’m still wearing my bunny slippers. I’m nicer then.
One Response to “Content is not king.”
“Craigslist is king.” Good stuff.
The truth hurts sometimes.