Technorati’s “borked” message somehow makes me jealous. For years we hid culture behind a curtain for fear that clients / prospects would mistake it as amateur.
I don’t know if our average client has changed, our existing clients are familiar enough with us now, or we just stopped worrying about it, but the curtain is starting to open.
Maybe we can take it a step further and let out some pressure to keep mission critical applications available at all times. Rather than worry about server outages and such, we could just throw up a “Sorry folks. Park’s closed. Moose out front should’a told ya.” message and go play some warcraft.
Any clients reading this? What do you think?
4 Responses to “Deformalization”
Can the moose be a robotic moose?
Is there any other kind?
I think informality has always been popular, as long as there’s refinement to match it. Formality is just the safer choice.
@cillu: agreed. Things were a lot different in our earlier years though. There was a general skepticism of young web companies and prospects couldn’t always see past informality. I like it better today. If a prospect doesn’t seem to fit us or us them, we don’t try to convince anyone otherwise.