Attention data

February 5, 2007 —

What if every time you used a Microsoft app to read email, draft a document, create a spreadsheet, whatever, Microsoft tracked what you were doing? Would you be okay with your attention habits, interests and personal data residing at Redmond?

Me either. But, apparently, I trust Google a lot more than Microsoft. Either that or they’re sneakier.

Was this post helpful? Yeah, I didn’t think so.

2 Responses to “Attention data”

  1. Greg

    I can tell you “trusting” Google is almost impossible. Tollerating Google and being thankful for their free tools though…now that’s another matter. Google has so many hidden variables, it is unbelievable anyone even uses their “systems” – yet most do blindly. I will go out on a limb here (and for me it is a very think limb – no desdire to share specifics) and say I trust Microsoft by a factor of at least 3x versus Google.

  2. Aaron Mentele

    You’re probably right. Maybe I don’t “trust” them more – “like” might be the better word.