Indie blogging

May 24, 2007 —

There’s a sharp contrast between independent art and produced art. Production companies have a way of killing the very things that make it compelling (originality, edge, etc.) in an effort to make it popular. Art is supposed to be ahead of popular, not behind it.

A question from a client made me think about this tonight as I was scanning through my RSS reading list looking for indie bloggers with significant audiences.

Some of the feeds I would have put in that category a year ago are feeling really produced lately. They’ve gone from being popular bloggers to being bloggers blogging on popular topics.

The safe guess is that advertising revenue is playing a part in the shift to produced content. But I have to think a blog can still attract advertisers even if it doesn’t give their version of what TechCrunch just reported.

Maybe I’m crazy. Either way, I’m deleting feeds tonight. I’m sticking with indie.

One Response to “Indie blogging”

  1. Corey V.

    Indie this.