Integrated support

Somewhere along the line I started mashing the capabilities of my team with my own. When I think through ideas worth chasing, I consider how effectively we could blitz the market – never how effectively I could. I’m not even sure I know what a venture would look like if I were solo any more.

I expect this happens to anyone working tightly with a compact team for any extended period of time. But it goes a lot further if you have the right business partners.

The deeper I get into an email thread that kicked off yesterday, the more I think potential for success hinges on the level of integrated support you have available.

I’m not suggesting solo efforts can’t become big things – there’s plenty of proof to the contrary (I’m gtalking to proof right now.) But if you’re considering the pursuit of ideas based on how aggressively you can deploy solutions, individual capabilities will quickly prove to be the limiting factor in what you can chase.

Always be on the lookout for the right partners. I’ve just added it to my list of things I’d say if I actually gave business advice.

Incidentally, I met my business partners when we were “competitors.” A simple suggestion to collaborate on a project turned into a pivot point.