We’ve always put a lot of effort into building the right client base. Save for the occasional wingnut, our clients have clear understandings of what they’re trying to do and reasonable budgets with which to do [it.] Our portfolio is jammed with medical technology companies, hospital systems, financial organizations, and the like. Good solid professionals.
The requests coming in over the last couple of weeks have me thinking we’ve been missing some great stuff outside of the solid professional category. There’s an unmistakable vibe in a lot of these inquiries that I rarely see coming out of some of the professional institutions. It smells like enthusiasm.
As strange as it might seem from a business perspective (enterprise work is generally more profitable,) that level of enthusiasm has been steadily working its way up our list of what we look for in a client. We’ll keep the reasonable budget requirement around for a while, but I think it’s time to let in some wingnuts.
Baby steps.
3 Responses to “Time to let in some wingnuts”
The more enthusiasm the client has the less money they have to spend — at least that’s how I’ve found it, but I do make a point to listen to everyone and take every idea under advisement. //g
We get some of those pairs in too (heavy on excitement, light on budget.) Lately we’re seeing all kinds.
Griffin is cooking with gas–in Nebraska we call it “big hat, no cattle.”