A quick vanity search (on my name, Aaron Mentele) at brand new search engine slash Google-killer, Cuil, returns an interesting rethink of the way I expect to get search results. Unfortunately, I can’t see past the garbage to dwell long on the visual shift.
For instance, page one includes my linkedin profile. That makes sense. But then there are four marginally related results from the Electric Pulp site. And by “marginally related,” I mean that I work at Electric Pulp. One of these results is paired up with Michael Hall’s photo – even though I went to the effort of microformatting those profiles. (I’m not Michael Hall, by the way.)
Then we move on to results from Brian Oberkirch’s site. It seems there is a trackback or two on that site back to my personal site, so Cuil pairs Brian’s photo with said results.
After that, nothing makes sense. I can’t even guess at the logic.
So, to recap: WTF is this? Ten pages deep into this garbage, I still can’t find my personal site. Maybe it’s the confusing url I selected, http://aaronmentele.com. Whatever it is, I think it’s time to rethink the launch early mantra. It doesn’t work for everyone.