Today, Nielsen named his picks for the year’s 10 best application UIs. Topping the list is Campaign Monitor, an excellent application for email campaign delivery. Nielsen attributes the app to Eyeblaster (Israel) and describes its use as integrated management of multiple advertising campaigns for media buyers.
But, Campaign Monitor is a Freshview gig. They’re from Sydney, Australia. Who knows which app he’s actually referring to?
UPDATE: Wilson tells me in the comments that the report is referring to Eyeblaster’s Campaign Monitor screen vs the email newsletter application (of the same name) that everyone linking in seemed to think he was referring to. I guess that means everything in this post up to this point is dumb.
I have a hard time reading Mr. N any way, and this report definitely triggered my standard reflex. Deane atagonized me, though, so I figured I should slow it down and read again. Maybe you should too. There are some real pearls in there. Like lightbox being named the Interaction Design Technique of the Year. And, in case you’re wondering, yes. Mr. N is talking about this year.
Don’t hate on the big JN. He’s right about everything, and you know it. This knowledge is what keeps you up at night.
Eyeblaster’s Campaign Monitor is used by Media Agencies to manage there campaigns… be it Video in-stream ads to Rich Media Expandable Banners.
It’s an amazing dashboard… I love how it’s built in Ajax and refreshes in real time. You’ll find that very useful when you are running a one day buy. Most reporting platforms update information on a 24 hour basis.
Okay, that makes more sense Wilson. Thanks.
On the plus side, we had lots of people sending us congratulatory messages over at Campaign Monitor.
It was quite sad to disappoint them with the truth!
@Mathew - I bet. Yours is the more well-known Campaign Monitor. Congrats either way.