Interesting development in our business – PPC marketing. It is only shared by a very small group as most are too greedy, do not see the big picture, or are just afraid of trusting anyone (that may be the primary), or have never seen sizable success to be able to handle the massive swings…team with other guys (say 3), share each others programs that are making money and have a gentleman’s agreement to now get the #1-#3 listings (one each in arranged order). At least now you know who you are competing against (working with) and costs can better be aligned as well. Cuts research, testing and click costs for all and the group gets more pie – cash pie in this case.

I can tell you this right now in our business, the swings are more massive than I have ever seen. We have $10,000 revenue days that can swing to $3,000 the next day. Same on the flip side. And since July 2008, we have lost at least 8 – $100,000 a year campaigns (2 over $500,000 each) only to replace and lose some again. Each day I am optimistic yet have a 3 minute “what could have been” moment – is that greed, successful desires, or just normal anymore. I think 2010 will tell.