The village well

April 28, 2009 —

Earlier this month, Electric Pulp was tagged in a pretty fun list put together by Martin Ringlein of nclud.

In a nod to an earlier post by Keith Robinson of Blue Flavor advocating small businesses “stick together and keep and eye out for each other,” Martin gives positive and very specific praise to 9 agencies that could technically be considered competition to his own firm.

Both of these writings have hints of Greg Storey’s memo from a few months earlier that I hope everyone even remotely involved in this industry has read. If you haven’t, I’d suggest putting this post away and heading over there now. Link.

I have a huge amount of respect for those willing to leverage their own platform to help others, especially in tight times. I don’t think it comes naturally, but I do know it encourages more of the same.

I hate to flip the intent of this post, but the reverse is true as well. If you leverage your platform to disrespect your peers, everyone begins to draw swords.

I’m not sure if this is easier to spot in local markets or it’s just easier to spot in my local market, but I’ve noticed an uptake in shenanigans again — teams taking credit where it’s undue, agencies unwilling to mention others in the field, sales execs misleading prospects, etc. It all seems to plot in direct correlation to economic conditions. I think if we looked more closely, though, we’d find it more directly related to the community’s reaction to them.

In other words, if and when times get tough, you can handle it as per the examples at top, or you can piss in the village well and see what happens. I recommend the former. It’s healthier for everyone.

By the way, sorry for the metaphor. I get tired of the adolescent antics of mature individuals and agencies. As easy as it would be to ignore it all and go drink from the river, I think there’s a higher standard we can all measure ourselves against.

Character

April 22, 2009 —

Twitter is fast becoming home to people using the service for vastly different reasons than I. I’ve no issue with it. I followed Tony Hawk for a day.

But the recent celebrity rush on top of the media nods has given twitter the kind of credibility that can suck in the unwilling. So we get these official accounts for celebrities and politicians keeping us up to date by way of a savvy intern.

Like U.S. Senator John Thune, Republican, South Dakota, whose account gave us the following blip earlier tonight:

Introduced bill to require admin to pay down debt using $ repaid by TARP recipients. Hope to prevent Pres from creating rolling slush fund.

I look at this and think: who wrote this? Was it the Senator himself or the savvy intern who convinced him of twitter’s credibility.

I’m going with the latter. I saw those twitpics last week. Noobs in suits don’t twitpic the first day they’re on twitter. Interns do. And you just let your ghostwriter define you in terms of that intangible event you hope to prevent when you’d have defined yourself in terms of what you actually do.

My point is this: do it yourself. Be genuine. You might be able to find a ghostwriter who understands or even shares your political views, but you’re going to struggle finding someone who shares your character.

As luck would have it, twitter has a million examples of genuine participants, beginning with Shaq and ending with the guy twittering with no regard to whether or not you know his full name.

So, apologies to all for the offstage lecture. I’m sure it’s only a matter of time before it’s announced that Mr. Thune will be attending the next twitter meetup. Maybe we’ll get new evidence. Maybe I’ll argue that ghostwriters have initials that can be typed in for the fake stuff.

We’ll see.

Why?

April 15, 2009 —

The question “why not?” stops most people from chasing ideas – there are too many easy answers. “There’s no money in it.” “Client work takes priority.” Whatever. All you have to do is ask the question, and the answers will get to you.

Take the same idea, ask the question “why?“, and you get answers like “Because it’s an awesome idea that won’t take much to implement.” It makes you want to go.

I don’t care if you roll your eyes when you spot reference to Web 2.0 or not, but a very specific characteristic of the shift was people dropping the gating question “why not?” and running with “why?” Great ideas — many of which made little to no business sense — began to hit at crazy pace.

And then it stopped. You see facebook apps now that make you scratch your head or even smile like you did when you still read techcrunch, and there’s definitely a lot of tying-on-to-twitter going on that does so without regard to profit. But it’s a minority thing again.

Unless we’re talking about mobile. In which case, absolutely nobody should be asking why not.

And, if you’re at all unsure of the intended audience of this post, you should know I sometimes refer to myself as absolutely nobody.