The first rule of Typography Club is grow out your soul patch. Or, grab an adhesive one at the door. Because we all know that simply announcing an interest in the matter isn’t enough.
Or maybe it is. Personally, I don’t care if you had an interest in typography on the web two years ago or not. If you did, I bet you’re pretty pent up, like some boy-crazy nun. And, if you didn’t — and maybe it was just hibernating through the web-safe winter — I’m glad @font-face adoption is bringing you out.
Maybe Typography Club isn’t a thing at all. Maybe web pros are simply — and, in some cases, suddenly, but who cares? — recognizing that anyone not into typography is going to fall behind the web.
And, maybe, those few complaining about hip going pop should be more excited about being ahead of a pretty profound curve and less derisive about more people sharing their interest. Because this is big for the web. Like standards were big for it. Only more.