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	<title>Aaron Mentele, Charisma 18 &#187; agencies</title>
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	<description>personal blog of Aaron Mentele, web developer and partner at Electric Pulp</description>
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		<title>The Agency</title>
		<link>http://aaronmentele.com/2008/02/19/the-agency/</link>
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		<pubDate>Tue, 19 Feb 2008 19:21:33 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
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		<category><![CDATA[agencies]]></category>
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		<description><![CDATA[Today, AdvertisingAge drops word of a 15-year low in the Media Work Force. Here&#8217;s my overview: Bad stats. Don&#8217;t worry, it&#8217;s just the newspapers. Look over there, marketing consultancies are up. Net net null.
Except, it&#8217;s still down. Oh yeah, there&#8217;s this:
 Ad-agency staffing, for example, is 10% below its 2000 peak; employment at PR agencies [...]]]></description>
			<content:encoded><![CDATA[<p>Today, AdvertisingAge drops word of a <a href="http://adage.com/article?article_id=125141">15-year low in the <em>Media</em> Work Force</a>. Here&#8217;s my overview: Bad stats. Don&#8217;t worry, it&#8217;s just the newspapers. Look over there, marketing consultancies are up. Net net null.</p>
<p>Except, it&#8217;s still down. Oh yeah, there&#8217;s this:</p>
<blockquote><p> Ad-agency staffing, for example, is 10% below its 2000 peak; employment at PR agencies is 11.5% off its 2000 high.</p></blockquote>
<p>So, what&#8217;s going on? Well, part of it is that traditional agencies are bouncing developer talent as well. The bubble gave them confidence to scale their broken strategies, so their <em>interactive departments</em> grew to more than a solo coldfusion guy in the corner.</p>
<p>Clients saw through it, though. Traditional agencies are learning now that it takes more than a modified speech pattern and a few muffled coders to deploy successful web plays. So they&#8217;re laying off the talent they weren&#8217;t able to integrate / weren&#8217;t able to sell.</p>
<p>The result is a lot of unbundled, highly-skilled talent scrambling to figure out the business aspect of their craft while fending off arguments from significant others to plug back into something <em>stable</em>.</p>
<p>Meanwhile, the <em>unstable</em> types (development shops) are scrambling to find highly-skilled talent. More and more clients are looking for development partners that <em>can</em> deploy web plays / can bundle a proper team. And anyone demonstrating they <em>get it</em> seems to be in the middle of a denial of service attack from work requests.</p>
<p>These two scrambles need to meet up. Maybe it&#8217;s a contractor network. Maybe it&#8217;s everyone coming to work with <a href="http://electricpulp.com">Pulp</a>. Whatever it is, it&#8217;s better than a 15-year low.</p>
<p>If you&#8217;re looking for more, Oberkirch already <a href="http://www.brianoberkirch.com/2008/02/19/all-your-rollups-are-belong-to-us/">killed the topic</a> this morning, once again proving why he makes it into the <a href="http://egos.alltop.com">egos pile</a> and I just make the updates.</p>
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