The Alltop press release went out yesterday and was met with an extremely active response. Michael Arrington even took the time to cover it on TechCrunch, again.

Not surprisingly, Arrington didn’t like it. (Millionaire tech bloggers aren’t really the target use group.)

A few things do surprise me, though.

First, Arrington pulled the post. Then he put it back up. He twittered about it eight or so times.

The post has also generated all kinds of audience discussion, both on the site (105 comments at last count) and on twitter. Much of this coming from busy people well outside the target market.

I’m writing about it for two reasons. One, we built it. Two, I’m again amazed at Guy K’s ability to generate attention.

This is a very light RSS play, and some of the sharpest tech bloggers are covering it. Some are in such a rush to weigh in that their posts are coming out as jibberish. Jeremiah’s analysis stated it was built using Thomas Marban’s existing code and that Guy was an investor in popurls. (He has since revised the post.) News to Thomas. And at least one small mind has commented that the developers over-charged for the build (some even blog it that way). News to me. Electric Pulp didn’t charge to build Alltop.

Anyway, there’s a story in all this. But I don’t think anyone has picked up on it yet.

And, for what it’s worth, the unadulterated love being thrown at Alltop from outside the inner circle of geeks is wild. (Still not the story.)

Last night we launched a topic-based feed aggregator with Guy Kawasaki. The technology making Alltop go won’t draw much attention from friends in the industry — we all but ignore personal relevancy at this point. But then there’s the Egos thing.

One of the topics aggregates posts from a mix of prolific bloggers and well-known personalities. The Egos title is intentionally baiting - Guy’s expecting a pretty specific reaction. “You’re pissed off if you’re on the list. You’re pissed off if you’re not.”

Off the record, I wouldn’t be too pissed to be on it. Some of the authors came out of my own reading list, and they weren’t included for their arrogance.

We also skipped over a lot of web types to keep the list from leaning too far towards web and overlapping what Thomas Marban is doing at popurls. So, I wouldn’t be too pissed if I’m not either.

Greg Storey isn’t in there yet, so there has to be at least a bit of human error.