Today the stock closed at $97.

As it turns out, some wingnut pushed a story that Steve Jobs had suffered a heart attack, and the market reacted.

If we backed up a few (2) months, we’d see Apple stock valued as high as $179. Speculation regarding Jobs’ health, economic uncertainty in the financial sector, and an upcoming election, however, have all added to the perception that somehow the stock is now risky.

People seem content to let unrelated events pile up and guide decisions. They stop acting on ideas, and they overreact to loud noises. They forget the golden rule.

And yes, you have to click the link to get to the golden rule. Godspeed.