This is the second U.S. recession since we’ve been in business. Electric Pulp had been a full time gig for 3 years when the last recession began in March of 2001.

We had some bad months. I’m not sure we can credit the stress to any single event or economic snap shot, though. We had adjustments to make. Either way, we made it out just fine, and 2004 more than made up for anything we might have missed out on.

That’s probably more personal history than you care to know, but it backs up a basic point. The web doesn’t contract. Uncertainty is short-lived, especially when it occurs inside a growth industry.

As a sidenote, I wrote a longer version of this post last week after seeing recession-proofing advice hit my feed reader from five sources in two days. I was so distracted by a particular post, though, that I wasn’t really making the point that these things bounce. Keep that in mind the next time you read a post on the topic. The negative forecasts would reverse if they’d widen their scope slightly.