At launch, Twitter’s story wasn’t very compelling. The site let you post what you were doing in 140 characters or less. Definitely not disruptive.

But 10 months later or so Richard is naming them best little web co of ‘07. He even specifically calls them out as one of the few disruptive technologies of the year.

So what changed? Well, the idea caught on, it evolved, and it scaled.

We get so many inquiries from entrepreneurs looking to launch disruptive ideas that I get excited any time a prospect says they aren’t sure what to expect at launch, or, better yet, that they aren’t even worried about the initial reception.

Disruption almost never occurs at launch, and forecasting it is impossible. (Odds improve w/ Steve Jobs on staff.)

But don’t let that stop you. Consider launching light. Think beyond launch. Let your idea evolve. Help it scale. Work toward disruption.