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	<title>Aaron Mentele, Charisma 18 &#187; &#8220;Electric Pulp&#8221;</title>
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	<link>http://aaronmentele.com</link>
	<description>personal blog of Aaron Mentele, web developer and partner at Electric Pulp</description>
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		<title>Viral or Spiral</title>
		<link>http://aaronmentele.com/2008/09/11/viral-or-spiral/</link>
		<comments>http://aaronmentele.com/2008/09/11/viral-or-spiral/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:40:32 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA[launch]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/?p=530</guid>
		<description><![CDATA[New jam from Electric Pulp and Undercurrent. http://viralorspiral.com
]]></description>
			<content:encoded><![CDATA[<p>New jam from Electric Pulp and Undercurrent. <a href="http://viralorspiral.com/">http://viralorspiral.com</a></p>
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		<title>Govit</title>
		<link>http://aaronmentele.com/2008/04/08/govit/</link>
		<comments>http://aaronmentele.com/2008/04/08/govit/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 04:45:24 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA[clients]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/?p=457</guid>
		<description><![CDATA[Vote on legislation. Flame your legislators. You know, participate in democracy. (There&#8217;s some ep love in there, btw.)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://govit.com">Vote on legislation. Flame your legislators. You know, participate in democracy.</a> (There&#8217;s some <a href="http://electricpulp.com">ep</a> love in there, btw.)</p>
]]></content:encoded>
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		<title>Ready, fire, aim</title>
		<link>http://aaronmentele.com/2008/03/12/ready-fire-aim/</link>
		<comments>http://aaronmentele.com/2008/03/12/ready-fire-aim/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:00:14 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[guy kawasaki]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/2008/03/12/ready-fire-aim/</guid>
		<description><![CDATA[The Alltop press release went out yesterday and was met with an extremely active response. Michael Arrington even took the time to cover it on TechCrunch, again.
Not surprisingly, Arrington didn&#8217;t like it. (Millionaire tech bloggers aren&#8217;t really the target use group.)
A few things do surprise me, though.
First, Arrington pulled the post. Then he put it [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://alltop.com">Alltop</a> press release went out yesterday and was met with an extremely active response. Michael Arrington even took the time to cover it on <a href="http://www.techcrunch.com/2008/03/11/guy-kawasaki-launches-alltop/" rel="nofollow">TechCrunch</a>, again.</p>
<p>Not surprisingly, Arrington didn&#8217;t like it. (Millionaire tech bloggers aren&#8217;t really the target use group.)</p>
<p>A few things do surprise me, though.</p>
<p>First, Arrington pulled the post. Then he put it back up. He <a href="http://twitter.com/TechCrunch/statuses/769934149" rel="nofollow">twittered</a> <a href="http://twitter.com/TechCrunch/statuses/769935299" rel="nofollow">about</a> <a href="http://twitter.com/TechCrunch/statuses/769935347" rel="nofollow">it</a> <a href="http://twitter.com/TechCrunch/statuses/769936781" rel="nofollow">eight</a> <a href="http://twitter.com/TechCrunch/statuses/769958509" rel="nofollow">or</a> <a href="http://twitter.com/TechCrunch/statuses/769960562" rel="nofollow">so</a> <a href="http://twitter.com/TechCrunch/statuses/769938157" rel="nofollow">times</a>.</p>
<p>The post has also generated all kinds of audience discussion, both on the site (105 comments at last count) and on twitter. Much of this coming from busy people well outside the target market.</p>
<p>I&#8217;m writing about it for two reasons. One, we built it. Two, I&#8217;m again amazed at <a href="http://blog.guykawasaki.com">Guy K&#8217;s</a> ability to generate attention.</p>
<p>This is a very light RSS play, and some of the <a href="http://www.readwriteweb.com/archives/alltop_rss_for_the_masses.php">sharpest</a> <a href="http://www.theinquirer.net/gb/inquirer/news/2008/02/08/world-worst-website-man-news">tech</a> <a href="http://www.somewhatfrank.com/2008/03/alltops-pre-con.html">bloggers</a> are <a href="http://mashable.com/2008/03/11/alltop/">covering</a> it. Some are in such a rush to weigh in that their posts are coming out as jibberish. <a href="http://www.web-strategist.com/blog/2008/02/12/analysis-on-guy-kawasakis-alltop-launch-a-gimmick-site-with-marketing-flair/">Jeremiah&#8217;s analysis</a> stated it was built using <a href="http://thomasmarban.com">Thomas Marban&#8217;s</a> existing code and that Guy was an investor in <a href="http://popurls.com">popurls</a>. (He has since revised the post.) News to Thomas. And at least one small mind has commented that the developers over-charged for the build (<a href="http://paulstamatiou.com/2008/03/11/useless-has-a-name-alltop">some</a> even blog it that way). News to me. <a href="http://electricpulp.com">Electric Pulp</a> didn&#8217;t charge to build Alltop.</p>
<p>Anyway, there&#8217;s a story in all this. But I don&#8217;t think anyone has picked up on it yet.</p>
<p>And, for what it&#8217;s worth, the unadulterated love being thrown at Alltop from outside the inner circle of geeks is wild. (Still not the story.)</p>
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		<title>Egos</title>
		<link>http://aaronmentele.com/2008/02/09/egos/</link>
		<comments>http://aaronmentele.com/2008/02/09/egos/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 19:42:06 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[egos]]></category>
		<category><![CDATA[guy kawasaki]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/2008/02/09/egos/</guid>
		<description><![CDATA[Last night we launched a topic-based feed aggregator with Guy Kawasaki. The technology making Alltop go won&#8217;t draw much attention from friends in the industry &#8212; we all but ignore personal relevancy at this point. But then there&#8217;s the Egos thing.
One of the topics aggregates posts from a mix of prolific bloggers and well-known personalities. [...]]]></description>
			<content:encoded><![CDATA[<p>Last night <a href="http://electricpulp.com">we</a> launched a topic-based <a href="http://alltop.com">feed aggregator</a> with <a href="http://blog.guykawasaki.com">Guy Kawasaki</a>. The technology making <a href="http://alltop.com">Alltop</a> go won&#8217;t draw much attention from friends in the industry &#8212; we all but ignore personal relevancy at this point. But then there&#8217;s the <a href="http://egos.alltop.com">Egos</a> thing.</p>
<p>One of the topics aggregates posts from a mix of prolific bloggers and well-known personalities. The Egos title is intentionally baiting &#8211; Guy&#8217;s expecting a pretty specific reaction.  &#8220;You&#8217;re pissed off if you&#8217;re on the list. You&#8217;re pissed off if you&#8217;re not.&#8221;</p>
<p>Off the record, I wouldn&#8217;t be too pissed to be on it. Some of the authors came out of my own reading list, and they weren&#8217;t included for their arrogance.</p>
<p>We also skipped over a lot of web types to keep the list from leaning too far towards web and overlapping what Thomas Marban is doing at <a href="http://popurls.com">popurls</a>. So, I wouldn&#8217;t be too pissed if I&#8217;m not either.</p>
<p><a href="http://airbagindustries.com">Greg Storey</a> isn&#8217;t in there yet, so there has to be at least a bit of human error.</p>
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			<wfw:commentRss>http://aaronmentele.com/2008/02/09/egos/feed/</wfw:commentRss>
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		<title>The right people</title>
		<link>http://aaronmentele.com/2008/01/06/the-right-people/</link>
		<comments>http://aaronmentele.com/2008/01/06/the-right-people/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 07:59:11 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA[hiring]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/2008/01/06/the-right-people/</guid>
		<description><![CDATA[As Greg mentioned earlier in the week, the web industry is slammed. Everyone I talk to tells it the same &#8212; nobody can keep pace with demand.
Outside the industry, that&#8217;s called a good problem to have. Inside it, it&#8217;s frustrating. As the work becomes less and less mechanical, the effort required to find the right [...]]]></description>
			<content:encoded><![CDATA[<p>As Greg mentioned earlier in the week, <a href="http://airbagindustries.com/">the web industry is slammed</a>. Everyone I talk to tells it the same &#8212; nobody can keep pace with demand.</p>
<p>Outside the industry, that&#8217;s called a <em>good problem to have</em>. Inside it, it&#8217;s frustrating. As the work becomes less and less mechanical, the effort required to find the right people becomes more and more difficult.  The mindset to differentiate between <em>done</em> and <em>done right</em> has become as important as the skill set itself.</p>
<p>We&#8217;re losing someone who differentiates. (Jason is going startup mode.) So, once again, we&#8217;re experiencing the effort<a href="http://electricpulp.com"></a>.</p>
<p>Which brings me back to the <a href="http://airbagindustries.com/">post at Airbag</a>.  Greg&#8217;s proposing a simple curriculum could help people *new* in the industry improve.  It&#8217;s a great idea. Anyone who cares enough about the craft could benefit from something like this. An important side effect would be knowing who really does (care).</p>
<p>Maybe it would make finding the right people a little easier.</p>
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		<title>More America, More Stephen Colbert</title>
		<link>http://aaronmentele.com/2007/10/09/more-america-more-stephen-colbert/</link>
		<comments>http://aaronmentele.com/2007/10/09/more-america-more-stephen-colbert/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 06:36:49 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA["Electric Pulp"]]></category>
		<category><![CDATA["Stephen Colbert"]]></category>

		<guid isPermaLink="false">http://charisma18.com/2007/10/09/more-america-more-stephen-colbert/</guid>
		<description><![CDATA[Tonight we rolled out one of the reasons for my post lag.  I mentioned earlier (kind of) that we&#8217;ve been working on something for Stephen Colbert.  As of a few minutes ago, It&#8217;s live.

MakeMeAmerica.com
This is the first project to launch since a recommendation from Guy K spiked our requests in June.  That [...]]]></description>
			<content:encoded><![CDATA[<p>Tonight we rolled out one of the reasons for my post lag.  I mentioned earlier (kind of) that we&#8217;ve been working on something for Stephen Colbert.  As of a few minutes ago, <a href="http://makemeamerica.com">It&#8217;s live.</a></p>
<p><img src="http://charisma18.com/wp-content/uploads/2007/10/colbert.jpg" /></p>
<p><a href="http://makemeamerica.com">MakeMeAmerica.com</a></p>
<p>This is the first project to launch since a <a href="http://www.google.com/url?sa=t&amp;ct=res&amp;cd=3&amp;url=http%3A%2F%2Fblog.guykawasaki.com%2F2007%2F06%2Fby_the_numbers_.html&amp;ei=IiELR5a_GYPYggLGipD2CA&amp;usg=AFQjCNGHJ2W_Nn0IlJ8K_xh-P7uC2wufeA&amp;sig2=OY64LqtgNhlr_qVFwR7xIw">recommendation from Guy K</a> spiked our requests in June.  That recommendation plus some attention from the design galleries helped get us involved in some pretty exceptional projects &#8211; can&#8217;t wait to launch a few more.</p>
<p>More info on the site <a href="http://electricpulp.com/blog/2007/10/08/making-the-internet-more-america/">here</a>.</p>
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		<slash:comments>6</slash:comments>
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