… consumers should own their own total personal health and wellness data (I’ll call it PHW for short) and that only consumers, not insurers, not government, not employers, and not even doctors, but only consumers, should have complete control over how it is used.

Is it just me, or is Mr. Bosworth forgetting a category in there? What about contextual advertising brokers?

I’ve already covered this topic in sufficient detail here, but seeing Google once again suggest that personal health data should flow to the consumer (by way of Google,) makes it clear they recognize no sense of personal privacy.

I’m all for Google’s efforts in content discovery / relevancy, but only as it relates to internet consumption. An individual’s health data has no place in an attention profile.

Note: in addition to pulp, I co-own a personal health assessment company. I’m really not sure if that influences my reaction.