Backchannel

February 12, 2009 —

I wish there was a simple backchannel we could all use to find out how web shops (/ freelancers) are doing. It seems like the question can’t be asked without stepping on an ego, so it typically goes unasked or unanswered (truthfully.)

The reason for the thought is that demand is extremely difficult to predict when the market’s distracted, and short forecasts can play nasty tricks on new businesses (i.e., anyone in the web industry.)

It seems like you could extend your forecasting by watching wider trends in the industry rather than watching your inbox for inquiries. It also seems like referrals would be easier to make if you knew who *needed* the work.

That last assumption (the one about referrals) touches on something that’s almost always in my head. If you could trace a group of 20 or so cohorts (that you knew did good work,) you could effectively commit to smoothing out potential rough spots for for each other. There will be times you have too much work. And they will correspond with times others need it.

But egos get in the way. I’ve always thought people waste a lot of energy imagining themselves competing against like shops. And I’ve probably been guilty of the same. Nobody gains.

Y!: email is social

November 14, 2007 —

Yesterday, I wrote about Yahoo’s social network they have lying around in parts. Looks like my timing was off as now the Internet is talking about Yahoo’s vision of a new social network, Inbox 2.0. In an effort to keep up with the meme, I’ll just link to the NYT post and drop in an excerpt.

Yahoo, of course, has had many different takes on this over the years: its member directory, Geocities, Yahoo 360. It recently started Yahoo Mash. But none of these is quite right, Mr. Garlinghouse said. Mash is simply an experiment, not a product being readied for mass promotion.

Glad we can all participate in their experiments.

Y!

November 13, 2007 —

Bang in their name or not, it’s hard to get excited about Yahoo! Even after a year’s worth of commentary following Brad Garlinghouse’s peanut butter manifesto, I still don’t get their corporate strategy or see any forward progress. Maybe I don’t care enough about their brand to pay attention any more.

That said, I’m at Flickr every day. And upcoming. And del.icio.us. And MyBlogLog. And if Y! could pull off a Twitter acquisition, they’d have all the components for a fundamentally improved social experience (and the perfect mouse trap for my online attention).

Presence. Check.

That’s right, I included MyBlogLog in a short list of apps that I hit on a daily basis. I won’t try to change your mind on the service itself, but if ever there was an app that almost implemented the foundation for the perfect social network, it’s MBL.

MyBlogLog decentralizes presence. There is no log in wall, no data lockdown, no single destination. Just a networked profile and a footprint that surfaces on participating services. It’s a simple idea. But it’s fundamentally better than the opposite approach of old networks like facebook.

So, assuming MBL & Y! realized their full potential, you’d no longer have to play constant gardener to profiles scattered across the internets.

Content. Check.

I’ve mentioned before that I don’t produce content inside closed networks. My blog posts, Flickr streams, Tweets, bookmarks, etc, are all available for re-syndication. So, hypothetically, I could roll all my content into a single-point stream of consciousness and call it my online me.

But I prefer the idea of leaving it in the field. My Tweets have more context with friends than without. My Flickr photos are organized in sets, collections, and groups. My bookmarks are tagged. My events list other attendees. My posts have comments. (Sometimes.)

In other words, content has more meaning in its native habitat. (Much of that habitat being Y! properties.) And as much as I dig Jaiku, I think a lifestream could be a lot more than a blended river of xml.

Connections. Check.

Far be it from me to criticize anything that Microsoft values at greater than $15B, but my issue with facebook is that I have to be a registered facebook user and facebook friend of another facebook user to interact with them inside facebook. What if we’re already Twitter pals? Facebook doesn’t care.

Yahoo! could care. With very little effort. It could see that I’ve friended / followed a member of one of its niche communities and extend that connection throughout its properties. It could show me streams from friends specific to events I’m attending. It could let me know when friends are in my vicinity. It could do more. And with MBL, they could extend this even further.

Yahoo! remains a player. I wonder if they’re aware.