For instance, page one includes my linkedin profile. That makes sense. But then there are four marginally related results from the Electric Pulp site. And by “marginally related,” I mean that I work at Electric Pulp. One of these results is paired up with Michael Hall’s photo – even though I went to the effort of microformatting those profiles. (I’m not Michael Hall, by the way.)

Then we move on to results from Brian Oberkirch’s site. It seems there is a trackback or two on that site back to my personal site, so Cuil pairs Brian’s photo with said results.

After that, nothing makes sense. I can’t even guess at the logic.

So, to recap: WTF is this? Ten pages deep into this garbage, I still can’t find my personal site. Maybe it’s the confusing url I selected, http://aaronmentele.com. Whatever it is, I think it’s time to rethink the launch early mantra. It doesn’t work for everyone.

UPDATE: Proof, that Cuil is at least consistent.