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	<title>Aaron Mentele &#187; social experience</title>
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	<link>http://aaronmentele.com</link>
	<description>personal blog of Aaron Mentele, web developer and partner at Electric Pulp</description>
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		<title>Y!</title>
		<link>http://aaronmentele.com/2007/11/13/y/</link>
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		<pubDate>Tue, 13 Nov 2007 16:02:36 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[sns]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[Bang in their name or not, it&#8217;s hard to get excited about Yahoo! Even after a year&#8217;s worth of commentary following Brad Garlinghouse&#8217;s peanut butter manifesto, I still don&#8217;t get their corporate strategy or see any forward progress. Maybe I don&#8217;t care enough about their brand to pay attention any more. That said, I&#8217;m at [...]]]></description>
			<content:encoded><![CDATA[<p>Bang in their name or not, it&#8217;s hard to get excited about Yahoo!  Even after a year&#8217;s worth of commentary following Brad Garlinghouse&#8217;s <a href="http://online.wsj.com/public/article/SB116379821933826657-0mbjXoHnQwDMFH_PVeb_jqe3Chk_20061125.html" rel="nofollow">peanut butter manifesto</a>, I still don&#8217;t get their corporate strategy or see any forward progress.  Maybe I don&#8217;t care enough about their brand to pay attention any more.</p>
<p>That said, I&#8217;m at <a href="http://flickr.com">Flickr</a> every day.  And <a href="http://upcoming.org">upcoming</a>.  And <a href="http://del.icio.us.com">del.icio.us</a>.  And <a href="http://mybloglog.com">MyBlogLog</a>.  And if Y! could pull off a <a href="http://twitter.com">Twitter</a> acquisition, they&#8217;d have all the components for a fundamentally improved social experience (and the perfect mouse trap for my online attention).</p>
<h4>Presence.  Check.</h4>
<p>That&#8217;s right, I included MyBlogLog in a short list of apps that I hit on a daily basis.  I won&#8217;t try to change your mind on the service itself, but if ever there was an app that <em>almost</em> implemented the foundation for the perfect social network, it&#8217;s MBL.</p>
<p>MyBlogLog decentralizes presence.  There is no log in wall, no data lockdown, no single destination.  Just a networked profile and a footprint that surfaces on participating services.  It&#8217;s a simple idea.  But it&#8217;s fundamentally better than the opposite approach of old networks like <a href="http://facebook.com">facebook</a>.</p>
<p>So, assuming MBL &amp; Y! realized their full potential, you&#8217;d no longer have to play constant gardener to profiles scattered across the internets.</p>
<h4>Content.  Check.</h4>
<p>I&#8217;ve mentioned <a href="http://charisma18.com/2007/10/20/rattling-cages/">before</a> that I don&#8217;t produce content inside closed networks.  My blog posts, Flickr streams, Tweets, bookmarks, etc, are all available for re-syndication.  So, hypothetically, I could roll all my content into a single-point stream of consciousness and call it my online <em>me</em>.</p>
<p>But I prefer the idea of leaving it in the field.  My Tweets have more context <em>with friends</em> than without.  My Flickr photos are organized in sets, collections, and groups.  My bookmarks are tagged.  My events list other attendees.  My posts have comments.  (Sometimes.)</p>
<p>In other words, content has more meaning in its native habitat. (Much of that habitat being Y! properties.)  And as much as I dig <a href="http://jaiku.com">Jaiku</a>, I think a lifestream could be a lot more than a blended river of xml.</p>
<h4>Connections.  Check.</h4>
<p>Far be it from me to criticize anything that Microsoft values at greater than $15B, but my issue with facebook is that I have to be a registered facebook user and facebook friend of another facebook user to interact with them inside facebook.  What if we&#8217;re already Twitter pals?  Facebook doesn&#8217;t care.</p>
<p>Yahoo! could care.  With very little effort.  It could see that I&#8217;ve friended / followed a member of one of its niche communities and extend that connection throughout its properties.  It could show me streams from friends specific to events I&#8217;m attending.  It could let me know when friends are in my vicinity.  It could do more.  And with MBL, they could extend this even further.</p>
<p>Yahoo! remains a player.  I wonder if they&#8217;re aware.</p>
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