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	<title>Aaron Mentele, Charisma 18 &#187; url optimization</title>
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	<link>http://aaronmentele.com</link>
	<description>personal blog of Aaron Mentele, web developer and partner at Electric Pulp</description>
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		<title>Speeding</title>
		<link>http://aaronmentele.com/2007/09/30/speeding/</link>
		<comments>http://aaronmentele.com/2007/09/30/speeding/#comments</comments>
		<pubDate>Sun, 30 Sep 2007 19:53:30 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Business of Geek]]></category>
		<category><![CDATA[human-readable urls]]></category>
		<category><![CDATA[mod_rewrite]]></category>
		<category><![CDATA[url optimization]]></category>

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		<description><![CDATA[Last month, I dropped a few posts about url optimization.  The reason for three posts was simple &#8211; I couldn&#8217;t get it out of my head.
With our rate of development, it&#8217;s easy to get caught up in efficiencies and speed past the question: what&#8217;s the best way to do this?  In this case, [...]]]></description>
			<content:encoded><![CDATA[<p>Last month, I <a href="http://charisma18.com/2007/08/22/url-seo-piii-underscores-v-hyphens/">dropped</a> a <a href="http://charisma18.com/2007/08/22/url-seo-v-ue-pii-lhiob/">few posts</a> about <a href="http://charisma18.com/2007/08/21/url-optimization-seo-v-ue/">url optimization</a>.  The reason for three posts was simple &#8211; I couldn&#8217;t get it out of my head.</p>
<p>With our rate of development, it&#8217;s easy to get caught up in efficiencies and speed past the question: what&#8217;s the <em>best</em> way to do this?  In this case, rewriting URLs is the <em>best</em> way, but passing the query string was the <em>quickest</em>.</p>
<p>I&#8217;ve been trying to pay more attention to this since we got called out a few years ago for another quick practice: bad HTML code.  Two versions back, we launched our own site in non-standards-compliant form.  Didn&#8217;t even think about it, just coded it quick and launched.  The next day when the site caught some attention, a commenter pointed out our (my) nested tables.</p>
<p>We had the site re-coded that day, but it still bugs me that someone else had to catch us (me) speeding before I caught it myself.</p>
<p>More recently, we&#8217;ve been called out on a few <a href="http://truemors.com">Truemors</a> hacks.  Most of these were rants on the process vs the mechanism, but there have been a <a href="http://userfirstweb.com/85/repaying-guy-kawasaki-%e2%80%94-truemors-site-optimization-analysis/">few</a> that I half expect to be followed by a consulting bill.</p>
<p>I&#8217;m finding criticism to be a hell of a resource.</p>
<p>We didn&#8217;t actually get called out on URL rewrites, but I&#8217;m sure it was only a matter of time.  We&#8217;ve since rolled it into just about everything we do, and like cutting over to good code (the kind that validates) or optimizing open-source apps, we&#8217;re finding that it&#8217;s exceptionally easy to do.</p>
<p>I&#8217;ll follow this with a post showing exactly how easy it is to rewrite URLs.  If I can save just one person the emotional distress I suffered by being made fun of by a mean high school kid, it&#8217;s worth it.</p>
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