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	<title>Aaron Mentele &#187; url shorteners</title>
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	<link>http://aaronmentele.com</link>
	<description>personal blog of Aaron Mentele, web developer and partner at Electric Pulp</description>
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		<title>Shorter URLs</title>
		<link>http://aaronmentele.com/2009/08/10/shorter-urls/</link>
		<comments>http://aaronmentele.com/2009/08/10/shorter-urls/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 18:33:32 +0000</pubDate>
		<dc:creator>Aaron Mentele</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA[url shorteners]]></category>

		<guid isPermaLink="false">http://aaronmentele.com/?p=793</guid>
		<description><![CDATA[I&#8217;m not going to lie to you and tell you I worry about obfuscated links in my tweets. I include the actual, un-shortened URL when I can and don&#8217;t worry about it much when I can&#8217;t. Query strings and stuffed permalinks will get most links auto-shortened anyway &#8212; twitter shortens anything longer than 30 characters [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not going to lie to you and tell you I worry about obfuscated links in my tweets. I include the actual, un-shortened URL when I can and don&#8217;t worry about it much when I can&#8217;t. Query strings and stuffed permalinks will get most links auto-shortened anyway &#8212; twitter shortens anything longer than <a href="http://help.twitter.com/forums/10711/entries/13920" rel="reference">30</a> characters regardless of preference.</p>
<p>I&#8217;d probably care more if I dropped links to my blogging into twitter. The idea of pushing <em>masked</em> links to my own thing just strikes me as dirty. Like self-seeding Reddit. (No offense to those of you who do that &#8212; your posts are probably more awesome than mine) Or rickrolling pals. But, without the humor.</p>
<p>Regardless of my personal use, though, I think it&#8217;s time we get our permalinks shorter than 30 characters. We could even keep the out-of-control keyword stuffing in place for search engine indexing and just 301 the short ones to the longer ones. In other words, this post could be <a href="http://aaronmentele.com/p/793">http://aaronmentele.com/p/793</a> and everyone on twitter would know if I was link spamming my own stuff. Google, though, would see it at <a href="http://aaronmentele.com/2009/07/17/shorter-urls/">http://aaronmentele.com/2009/07/17/shorter-urls/</a> and give me a sooper rank on the phrase.</p>
<p>We could all push whatever we wanted and not feel dirty. Our clients could link to themselves <em>and</em> reinforce their TLDs <em>without</em> loosing search traffic. Nobody would be left guessing.</p>
<p>It took two lines in the .htaccess file to do it here and on the <a href="http://electricpulp.com" rel="me">EP site</a>.<br />
<pre><pre>
RewriteBase /
RewriteRule ^p/([0-9]+)/?$ http://%{HTTP_HOST}/?p=$1 [R=301,L]
</pre></pre><br />
I&#8217;m sure there are <a href="http://wordpress.org/extend/plugins/search.php?q=shorter+url">WordPress plugins</a> available to do the same thing if you hate htaccess files, but you get the general idea. Most CMS apps have rewrites in place, and there&#8217;s no reason you can&#8217;t create a second rule.</p>
<p>I&#8217;d love to hear if anyone has a better idea. But you don&#8217;t have to look far to see there are <a href="http://tr.im/" title="tr.im shut down over the weekend">other reasons</a> to get URL management figured out. Right?</p>
<p><small><strong>UPDATE:</strong> I see now that <a href="http://www.zeldman.com/2009/08/10/shorten-this/">Zeldman</a> has a recent post on the topic. At quick glance, the <a href="http://wordpress.org/extend/plugins/short-url-plugin/">plugin</a> he&#8217;s using seems to require manual set up for each link, and that&#8217;s probably more additional effort than I&#8217;m willing to give my modest posts. Also, I realize this whole idea isn&#8217;t new idea or unique. I&#8217;m sure smarter people than me have said these things long ago. And, finally, thanks to <a href="http://code.gd" rel="friend met colleague">Michael</a> for straightening me out on the rewrite above. That was embarrassing.</small></p>
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